Our Story
Making high school happier for everyone.
ReadyEdgeGo was created to help students achieve both academic success and long-term life satisfaction.

“I noticed something was off during my time in high school. It was 2003 and everyone – students, parents, teachers – everyone was stressed out. But most of all, students were lost without anyone to turn to.”
– Dan Zhou, Founder of ReadyEdgeGo
Why We Exist
500:1
30 min
32%
students per counselor
avg time of guidance
struggle w/ anxiety disorder
Dan noticed something was missing during his time in high school. It was 2003 and everyone – students, parents, teachers – everyone was stressed out. The mental health crisis had begun. Students were lost, parents didn’t know the system, and school counselors had no time. How could they? They managed a case load of 500:1, while the lone college counselor had 2,000+.

A common tragedy:
High school students receive only 30 minutes of one-on-one time to discuss college counseling.
After leaving Google in 2012, Dan sought to change the system. He started ReadyEdgeGo to better support not just students but parents and school counselors.
ReadyEdgeGo has since empowered thousands of students, including those from disadvantaged backgrounds. It is now partnering with school districts and nonprofits to foster a high school experience that all students feel supported in.
ReadyEdgeGo invests in students’ long-lasting success by connecting college-bound advising with wellness and self-discovery.
In fact, students who understand what real wellness is all about shape themselves into the kind of unique, insightful candidates that top colleges are looking for. You don’t have to win every award, take every AP class, lead every student organization, or excel at every sport. All you have to do is understand how colleges define uniqueness and depth of being, and then go hard after discovering and developing your natural interests.
ACADEMIC PERFORMANCE

DEMONSTRATED CONCERN

LOVE OF LEARNING

Photos left to right: Kelly Sikkema, Elizabeth Utomo, and This is Engineering via Unsplash
Our Mission
We’re passionate about helping students both achieve their best results and become their best selves.
Investing in the Whole Person
Your ideal life plan doesn’t look like anyone else’s. We help you figure out what it means to be genuinely you and what steps you can take in your education and career to make that happen.
After that, we’ll help you build a path that sets you up for success and wellbeing so you end up at the right school, in the right city, studying the right major, for the right reasons.


We care about students as human beings.
We only hire the kind of people who lose sleep at night over students’ well-being. ReadyEdgeGo exists because we care–genuinely.
College counseling done better.
Contact us.
Interested in working together? Fill out some info, and we will be in touch shortly. We can’t wait to hear from you!